BBA / BBA (Honours) / BBA (Honours with Research)

BBA

School of Business & Management

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  • Duration

    3 years / 4 years

  • Eligibility

    10+2 in any stream with minimum 50% marks.

  • Selection Procedure

    Entrance Test + PI

Program Outcomes

Foundational Understanding and Language Proficiency

Build a strong foundation in management and enhance language skills.

Proficiency in Finance and Core Business Content

Develop a deep understanding of finance and core business concepts for new venture development.

Application of Knowledge in Societal Contexts

Understand how business knowledge applies to societal and environmental contexts.

Analytical and Ethical Problem-Solving

Use analytical and creative skills to evaluate business problems ethically.

Development of Strategic Decision-Making Skills

Develop skills to make strategic decisions in management roles.

Leadership, Teamwork, and Communication Skills

Strengthen leadership, teamwork, and communication abilities.

Professional Development and Ethical Reasoning

Encourage professional growth and the development of ethical reasoning skills.

Proficiency in Business Documentation and Global Perspective

Equip students to prepare professional business documents and understand global legal issues.

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Career Paths

Management Consultant

Financial Analyst

Marketing Manager

Human Resources Manager

Operations Manager

Sales Executive

Digital Marketer

Entrepreneur

Curriculum

Course Category Course Title Credits
CC Financial Accounting 4
CC Business Economics 4
CC Business Organization and Ethics 4
SEC Management Lab 3
MDE Statistical Applications in Business /Indian Economy 3
AEC Environmental Impact Analysis 2
EC Extra-curricular activity
Total 20

Note:

1. The course will be run only if a minimum of 05 students will opt for the same. The maximum number of seats for choice-based courses is fixed at 50% of the total strength.

2. Extracurricular activity is a Mandatory qualifying non-credited but graded course

Discipline Specific Electives I/II

Course Category Course Title Credits
DSE Finance Security Analysis and Portfolio Management
DSE Finance Auditing
DSE Finance Indian Financial System
DSE Marketing Retail Management
DSE Marketing Digital Marketing
DSE Marketing Consumer Behaviour
DSE Human Resource Training and Development
DSE Human Resource Industrial Relations
DSE Human Resource Performance Management

Course Category Course Title Credits
CC Principles and Practices of Management 4
CC Marketing Management 4
CC Financial Management 4
MDE Outsourcing Management / Tourism Management 3
AEC Corporate Communication Skills 2
CC (Internship) Field-based Learning Minor Project 2
VAC Managing Stress at Workplace/ Indian Diversity 2
EC Extra-curricular activity
Total 21

Note:

1. The course will be run only if a minimum of 05 students will opt for the same. The maximum number of seats for VAC is fixed at 50% of the total strength.

2. Students can opt for online courses offered on MOOCs/SWAYAM/NPTEL portal in place of value- added courses.

3. Students exiting the programme after securing 41 credits will be awarded a UG Certificate in Business Administration provided they secure 2 credits in work-based vocational courses offered during the summer term or internship / Apprenticeship in addition to 6 credits from skill-based courses earned during the first and second semester.

4. Re-entry within 3 years, shall complete the degree within the stipulated period of 7 years.

Course Category Course Title Credits
CC Fundamentals of Human Resource Management 4
CC Entrepreneurship& Skill Development 4
CC Legal Framework 4
SEC IT For Managers 3
MDE Business Mathematics/ International Business 3
SEC CAPSTONE Project 2
AEC Personality Development 2
EC Extra-curricular activity
Total 22

Note:

1. The course will be run only if a minimum of 05 students will opt for the same. The maximum number of seats for choice-based courses is fixed at 50% of the total strength.

2. Extracurricular activity is a Mandatory qualifying non-credited but graded course

Course Category Course Title Credits
CC Research Methodology 4
CC Organizational Behavior 4
CC Management Accounting 4
SEC Interview Skills and Etiquettes 3
AEC Event Management 2
CC (Internship) Minor survey Report 2
VAC Leadership and Management Skills/ Yoga & Meditation 2
EC Extra-curricular activity
Total 21

Students exiting the programme after securing 84 credits will be awarded UG Diploma in Business Administration provided they secure an additional 4 credits in skill-based vocational courses offered during first year or second-year summer term.

Note:

1. At the end of the Fourth Semester every student shall undergo Summer Training / Internship / Capstone for Eight Weeks in the industry/Research or Academic Institute. This component will be evaluated during the fifth semester.

Discipline Specific Electives VII/VIII

Course Category Course Title Credits
DSE Finance Investment Banking & Financial Services
DSE Finance Corporate Accounting
DSE Finance Financial Derivatives
DSE Marketing Industrial Marketing
DSE Marketing AI in Marketing
DSE Marketing B2B Marketing
DSE Human Resource Cross Cultural Management
DSE Human Resource Human Resource Information System
DSE Human Resource Organizational Psychology & Change Management

Course Category Course Title Credits
CC Strategic Management 4
CC Company Law 4
DSE Discipline Specific Electives - I 4
DSE Discipline-Specific Electives - II 4
SEC Personal financial planning 3
CC (Internship) Summer Internship – I Report 2
EC Extra-curricular activity
Total 21

Discipline Specific Electives I/II

Course Category Course Title Credits
DSE Finance Security Analysis and Portfolio Management
DSE Finance Auditing
DSE Finance Indian Financial System
DSE Marketing Retail Management
DSE Marketing Digital Marketing
DSE Marketing Consumer Behaviour
DSE Human Resource Training and Development
DSE Human Resource Industrial Relations
DSE Human Resource Performance Management

Course Category Course Title Credits
CC Tax Management 4
CC Quantitative Techniques 4
CC Project Management 4
DSE Discipline Specific Electives - III 4
DSE Discipline-Specific Electives - IV 4
VAC Environmental Science and Sustainability/ Issues in E-commerce 2
SEC CAPSTONE Project 2
EC Extra-curricular activity
Total 24

Note: Bachelor In Business Administration Degree will be awarded if a student wishes to exit at the end of the Third year after securing 129 credits.

The minimum eligibility criteria for opting for the course in the fourth year will be as follows:

BBA (Honours with Research): Minimum 75% marks or equivalent CGPA in BBA Degree up to Sixth Seme ster.

For BBA (Honours): BBA Degree

Discipline Specific Electives III/IV

Course Category Course Title Credits
DSE Finance Security Analysis and Portfolio Management
DSE Finance Corporate tax
DSE Finance Financial Reporting
DSE Marketing Advertising Management
DSE Marketing Marketing of Services
DSE Marketing Product & Brand Management
DSE Human Resource Human Resource Development
DSE Human Resource Human Resource Information System
DSE Human Resource Global Human Resources

Course Category Course Title Credits
CC Operations management 4
CC Corporate Governance 4
DSE Discipline Specific Electives - V 4
DSE Discipline-Specific Electives - VI 4
CC (Internship) Summer Internship-II Report 4
EC Extra-curricular activity
Total 20

Discipline Specific Electives V/VI

Course Category Course Title Credits
DSE Finance Goods and Service Tax
DSE Finance International Financial Management
DSE Finance Microfinance
DSE Marketing Rural Marketing
DSE Marketing Public Relation and Event Management
DSE Marketing Sales & Distribution Management
DSE Human Resource Discipline & Grievance Management
DSE Human Resource HR Audit and Human Capital Management
DSE Human Resource Recruitment & Selection

Course Category Course Title Credits
CC Advanced Research Methodology and Research Writing 4
DSE Discipline Specific Electives - VII 4
DSE Discipline-Specific Electives - VIII 4
CC Dissertation (For Research Track) 8
EC Extra-curricular activity
Total 20

Discipline Specific Electives VII/VIII

Course Category Course Title Credits
DSE Finance Investment Banking & Financial Services
DSE Finance Corporate Accounting
DSE Finance Financial Derivatives
DSE Marketing Industrial Marketing
DSE Marketing AI in Marketing
DSE Marketing B2B Marketing
DSE Human Resource Cross Cultural Management
DSE Human Resource Human Resource Information System
DSE Human Resource Organizational Psychology & Change Management

Tuition Fee

₹78,600

Note *Lab & Library fee will be charged separately
#Program Proposed from Session 2024-25

Scholarship

As per University norms

Write to us to check for your eligibility

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JEST 2025

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Frequently Asked Questions

Any candidate willing to learn managerial skills and build knowledge about marketing, finance, economics should join BBA Program. As BBA course makes you learn various aspects essential for business management, it is a good choice for someone aiming to be an entrepreneur.

Candidates must have completed 10+2 in any stream with a minimum of 50% marks.

Core subjects typically include Principles of Management, Financial Accounting, Business Economics, Marketing Management, and Organizational Behavior.

Graduates can pursue careers in Management, Marketing, Human Resources, Finance, Operations, and Entrepreneurship.

According to the new education policy if a student successfully completes 3 years of BBA program can opt for the Honours program. The BBA (Honours) program typically takes one additional year to complete.

No, this is a regular course and as per University Norms, students should maintain 75% Class Attendance to qualify for university exams.

Yes, various Value Added Courses are the part of the curriculum of BBA. For example Yoga and Meditation, Stress Management, Leadership Skill Development, Issues in e-Commerce, Environmental Science & Sustainability

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